{ Paid Social }
{ Paid Social }
Smarter Campaigns. Better Experiences. Real Results.
We use a performance-driven, data-informed approach to craft paid social strategies that deliver measurable business results across global markets.
We craft data-driven paid social strategies to boost visibility, drive traffic, and generate high-quality leads.
{ Paid Social }
How we create platform-specific campaigns that connect with your audience and convert attention into action.
Services
【Global-Local】
Global-Local Market Intelligence
We start by analyzing each target region’s digital behavior, platform trends, cultural nuances, and ad compliance requirements.
Our in-house Labs team uses AI and proprietary data tools to surface insights on:
Audience preferences by geography
Emerging content trends and formats
Regional platform effectiveness (e.g., TikTok in Southeast Asia, Meta in LATAM, Snapchat in the Middle East)
【audience-pers】
Audience Segmentation & Persona Modeling
Using advanced analytics, we segment audiences based on:
Demographics, psychographics, and behavior
Purchase intent and interest clusters.
Funnel stage (awareness, consideration, conversion, loyalty).
Our AI tools also create dynamic persona models that evolve in real-time as campaign data flows in.
【channel-bud】
Channel Selection & Budget Allocation
We build cross-platform strategies that align with your campaign goals, selecting channels like Meta, TikTok, YouTube, LinkedIn, Snapchat, and Twitter/X. Budgets are allocated based on:
CPM/CPA benchmarks by market
Platform conversion efficiency
Funnel stage priorities
【creative-ads】
Creative Strategy & Ad Variants
We develop tailored creative frameworks per platform, with:
Short-form videos, carousels, reels, and dark posts
Multilingual and region-specific creatives
A/B tested formats guided by AI-generated creative intelligence
We also use AI tools to localize messaging while maintaining global brand consistency.
【full-funnel】
Full-Funnel Campaign Design
Our paid social strategies map to the entire customer journey:
Top-funnel: High-reach video and influencer-driven campaigns
Mid-funnel: Retargeting and engagementdrivenengagement-driven content
Bottom-funnel: Direct-response ads optimized for leads, sales, or app installs
【real-time】
Real-Time Optimization with AI Loops
We run always-on optimization using machine learning models that adjust:
Bidding strategies
Creative rotation
Audience expansion or exclusion
Time-of-day and geo-targeting
Weekly learning loops and dynamic dashboards keep both performance and spend on target.
【reporting】
Global Reporting with Local Granularity
We provide performance dashboards and strategic insights at both macro (global CMO) and micro (regional manager) levels, using:
Multi-time zone and multi-currency performance breakdowns
Campaign health scores
Creative and audience insights
Summary
What You’ll Get
✅
Platform-Native Strategy
We build campaigns that fit the feed—tailored for TikTok, Meta, Snapchat, and more.
✅
Creative That Converts
Thumb-stopping visuals, trend-driven hooks, and UGC-style content optimized for each platform.
✅
Audience Intelligence
We use AI-powered insights to target, retarget, and grow high-value audiences across channels.
✅
Real-Time Optimization
Performance isn't set-and-forget. We test, learn, and scale what works—daily.