April 6, 2026

From friction to flow: AI-driven marketing automation on a large scale

AI-driven marketing automation streamlines large organizations' processes, reduces manual tasks, enables personalization at scale, and delivers measurable return on investment with TALKINGABOUTIT's framework.

April 4, 2026

Advanced analytics for decision makers: from dashboard fatigue to real business benefits

Advanced AI-driven analysis helps decision-makers overcome dashboard fatigue through customized KPI structures, predictive analytics, and market automation for increased business benefit.

April 3, 2026

TALKINGABOUTIT Labs: R&D that strengthens marketing’s future capabilities

TALKINGABOUTIT Labs combines structured research and development, AI, and experimental design to enhance marketing's future capabilities, increase precision, and create insight-driven, personalized growth.

April 2, 2026

So you build a scalable AI model for lead generation – without losing control

The guide describes how to build a scalable AI model for lead generation with a focus on design, training, governance, GDPR compliance, risk control, and measurable business impact.

April 1, 2026

Transparency in AI collaborations – what strong partnerships require to be sustainable in the long term

Transparency is crucial for long-term AI collaborations, ensuring data quality, ethics and accountability, promoting trust, reducing risks, efficient data management, model traceability, open reporting and security in accordance with GDPR.

March 31, 2026

Predictive analytics in marketing: how to capture future signals for smarter decisions

Predictive analytics in marketing uses AI and data to create smart strategies, optimize campaigns in real time, manage risks in an ethical manner, and measure return on investment for long-term success.

March 30, 2026

This creates accurate marketing campaigns with predictive AI analysis

Predictive AI analysis optimizes marketing campaigns with data-driven precision, cost savings, and faster return on investment, while AI improves segmentation, automation, channel selection, and customer relationships for better outcomes.